Hearing Aids
The Hidden Mental Health Cost of Hearing Loss
New research suggests when older adults struggle to hear, depression may not be far behind—but hearing aids could help.
July 24, 2026
Senior Discounts — Hearing Aids
Shop Senior Discounts on Hearing Devices
Browse trusted senior savings for hearing aids and other devices that support better hearing. Search by brand, newest product, most popular, or price.
Top Hearing Aids Deals
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Jabra Enhance
This Bluetooth-enabled hearing aid was named “Best Overall Hearing Aids of 2026” by the National Council on Aging.
- Exclusive Sale: $200 off Enhance Select 700, Code – FORBES200
- Clinic-quality, custom-programmed hearing aids low as $39/month
- 100-day risk-free trial, free audiology services & 3-year warranty
From $1,195
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Nebroo
Completely-in-canal (CIC) design that sits invisibly inside the ear. Ultra-discreet profile, simple one-button mode control.
- OTC hearing aids with clear speech enhancement for mild-to-moderate hearing loss.
- Direct-to-consumer pricing with no prescriptions, exams, or middlemen required.
- 120-day money-back guarantee plus rechargeable, nearly invisible in-ear design.
From $99
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Audien Hearing
Audien offers premium-quality OTC hearing aids at a fraction of traditional costs. No prescription required.
- Featuring Atom X: first touchscreen hearing aid
- Tested, Bluetooth, FDA-registered, trusted by 1M+
- Lifetime Expert Support, Fast & Free Shipping and Forbes exclusive offer
From $89
What Seniors Should Know About Hearing Aids
Age-related hearing loss is one of the most common health conditions affecting older adults. In fact, 1 in 3 people between the ages of 65 and 74 experience some degree of hearing loss — and that number rises to more than half for those 75 and older.
Untreated hearing loss can have serious consequences beyond missing conversations. It has been linked to social isolation, depression, and even accelerated cognitive decline. The good news is that modern hearing aids are more effective, more comfortable, and more affordable than ever before.
Over-the-Counter vs. Prescription Hearing Aids
Since 2022, the FDA has allowed hearing aids to be sold over the counter without a prescription for adults with mild to moderate hearing loss. This has dramatically reduced costs — OTC hearing aids like Audien start at under $100 per pair, compared to $2,000–$8,000 for traditional prescription devices.
| Type | Cost | Best For |
|---|---|---|
| OTC Hearing Aids | $89 — $999 | Mild to moderate hearing loss |
| Prescription Hearing Aids | $2,000 — $8,000 | Moderate to severe hearing loss |
What to Look for When Buying a Hearing Aid
Battery Type
Rechargeable batteries are much easier to manage than tiny disposable ones — especially for seniors with arthritis.
Volume Control
Look for easy-to-use volume controls you can adjust without needing a smartphone app.
Trial Period
Always choose a brand with a risk-free trial of at least 30 days so you can test them in real life.
Customer Support
Choose a company with U.S.-based phone support — not just an app or online chat.